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Conversational IVR Case Studies

Learn how companies around the world are implementing OpenQuestion to create better conversational customer experiences.

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IVR case study


Telefónica has set a new standard for success in the telecommunications industry with the launch of an OpenQuestion solution that has radically improved customer engagement via omnichannel user support.

ivr case study


Swisscom has built and developed a range of Teneo-based conversational voice solutions at the forefront of their contact center. OpenQuestion is helping to drive digital engagement, increase sales, reduce costs and improve customer satisfaction.

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Global Tech Company

Working with CGS and, the company developed a voice-based solution that delivered a significant
ROI and helped to boost their contact centers, which were under the pressure of customer enquiries and the failure of a previously installed system.

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The company's conversational solution, ‘Laura’, has been developed and deployed across Europe in order to supercharge customer experiences and support the rapid growth and upscaling of ŠKODA AUTO’s digital engagement strategy.

call center case study

Circle K

Circle K built and developed a Teneo-based, highly complex and dynamic conversational solution that was capable of answering a diverse range of customer requests and questions in multiple languages while allowing for unlimited scalability and flexibility.

healthcare ivr case study

Healthcare Tech Leader

This company used OpenQuestion across its Cardiovascular Patient Technical Services Group. As a result, they managed to transform the performance of their operations and increased their level of service for people looking for urgent help and support.

HelloFresh case study. OpenQuestion


As a result of implementing conversational AI solutions across its brands, the HelloFresh group has created a radically improved experience for millions of its customers and its own employees, who are now able to work with greater efficiency and less demand thanks to the support provided by the virtual assistants.

Unlocking Success: IVR Case Studies and Best Practices for Call Centers

Welcome to our comprehensive guide on IVR case studies and best practices for call centers. In this article, we'll explore real-world examples, innovative technologies, and key strategies that leverage IVR to optimize customer experiences and enhance operational efficiency.

Whether you're a call center manager, a customer service professional, or simply curious about IVR, you've come to the right place. Let's dive in!


IVR Meaning and Its Role in Call Centers

IVR, or Interactive Voice Response, is a technology that allows callers to interact with an automated system using voice commands or touch-tone inputs. Its primary purpose is to streamline call routing, improve customer self-service options, and enhance overall call center performance. IVR acts as a virtual agent, providing prompt and accurate assistance while freeing up human agents to handle more complex inquiries.

Real-Life Case Studies: IVR Transforming Call Center Operations

Telefonica Germany

Over the course of a major IVR transformation project, Telefonica Germany implemented Teneo across its call center in order to provide major improvements for handling calls and routing calls to the correct call agent.

OpenQuestion was set up via Teneo, allowing Telefonica to provide 24/7 support with voice response. AURA was able to talk and understand user intent, providing relevant support and agent connection where necessary.

Download the Telefonica IVR Case Study, here.


Swisscom rapidly developed an IVR system that could handle over 10 million customer interactions each year. Based on Teneo, OpenQuestion provides support and answers to Swisscom customers in Germany, Italian, French and English.

The solution has saved the company millions of euro's since going live and is one of the leading IVR solutions in Europe.

Download the call center automation case study, here.

Global Top 3 Technology Company

One of the world's largest technology and software providers implemented OpenQuestion across its call center operations, with a $39 million return on investment achieved.

The IVR solution provides voice-based greetings and call routing for customers calling the tech provider, with a high degree of self-resolution achieved for callers interacting with the OpenQuestion solution.

Download the contact center case study, here.


Best Practices and Strategies for IVR Success

Design Intuitive Call Flows
Craft IVR menus that are easy to navigate, ensuring customers can quickly find the information they need. Implement conversational IVR technology to offer a more natural and human-like interaction.

Implement Skill-Based Routing
Utilize IVR to intelligently route calls based on customer needs and agent expertise. Skill-based routing ensures callers are connected to the most qualified agent, enhancing first call resolution and customer satisfaction.

Leverage AI-Powered IVR:
Embrace AI technologies such as intent recognition and natural language IVR to understand customer inquiries and provide accurate and personalized responses. AI-powered IVR enables a more natural and conversational customer experience.

Monitor Key Performance Indicators (KPIs)
Track metrics like average hold time, agent utilization, and transfer rates to measure IVR performance and identify areas for improvement. Implement speech analytics to gain valuable insights into customer sentiments and trends.

Integrate Cloud Call Center Solutions
Leverage the benefits of a cloud-based call center platform to enhance scalability, flexibility, and cost efficiency. Cloud-based IVR systems offer seamless integration with other communication channels, facilitating omnichannel customer service.

Optimize Customer Journey Management
Use IVR to manage the customer journey effectively by capturing and analyzing data across touchpoints.
Customer journey optimization enables personalized experiences, reduces customer effort, and improves overall satisfaction.

IVR: Unleashing the Power of Modern Call Centers
IVR, as a critical component of modern contact centers, offers a range of benefits, including improved first contact resolution, reduced average handling time, and increased agent productivity.

Embrace Virtual Assistant IVR
Deploy virtual assistant capabilities within your IVR system to provide intelligent and context-aware self-service options. Virtual assistants can handle common inquiries, answer frequently asked questions, and guide callers through complex processes, freeing up human agents for more specialized tasks.

Focus on Customer Experience Management (CEM)
IVR plays a vital role in customer experience management. By delivering personalized and efficient customer interactions, IVR enhances customer satisfaction and loyalty. Implement customer feedback mechanisms such as Net Promoter Score (NPS) surveys to gauge customer sentiment and continuously improve your IVR system.

Leverage GPT for Enhanced IVR Experiences
Harness the power of GPT-3, a state-of-the-art language model, to create more natural and human-like IVR interactions. GPT-3 can understand and generate human-like responses, making the IVR experience more engaging and personalized.

Implement Best Practice Call Center Strategies
Combine IVR with proven call center strategies such as automatic call distribution (ACD), average hold time management, and agent utilization optimization. These strategies help improve call center efficiency, reduce wait times, and enhance overall customer satisfaction.

Foster a Modern Contact Center Environment
Embrace modern contact center technologies and practices that align with IVR, such as omnichannel customer service, cloud-based solutions, and automated call routing. By adopting a modern approach, you create a seamless and connected experience for your customers across multiple channels.

Strive for First Call Resolution (FCR)
Utilize IVR to maximize first call resolution, ensuring that customers' needs are addressed during their initial interaction. Implement skill-based routing and intelligent call transfers to connect customers with the right agents or resources, minimizing the need for callbacks or escalations.

Measure and Improve Key Metrics
Regularly monitor key performance indicators (KPIs) related to IVR performance, including average hold time, call transfer rates, and customer satisfaction scores. Use these metrics to identify areas for improvement and fine-tune your IVR system accordingly.

Leverage Automated Voice Platforms
Explore advanced voice platforms that offer seamless integration with IVR systems, enabling automated call handling and improved customer experiences. These platforms leverage cutting-edge technologies such as conversational AI and natural language processing to deliver exceptional self-service options.

Optimize Cloud Contact Center Benefits
Embrace the advantages of cloud-based contact center solutions for your IVR system. Cloud-based platforms provide scalability, flexibility, and cost-efficiency, allowing you to adapt and grow your IVR capabilities as your business needs evolve.

In conclusion, IVR, with its powerful capabilities and integration with modern technologies, is transforming the landscape of call centers. By embracing IVR and implementing best practices, businesses can enhance customer experiences, streamline operations, and achieve higher levels of customer satisfaction. Embrace the potential of IVR and unlock the benefits it brings to your call center and customer service journey.

IVR case studies offer the best opportunity for businesses to learn how to implement IVR systems and enjoy success.


The Power of IVR Case Studies

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