One morning, your support queue is on fire. Escalations are up, processes are breaking, and your AI agent suddenly sounds nothing like your brand. You didn’t change a thing, but your LLM provider did.

This is the hidden risk of building customer experience (CX) entirely on large language models. Vendors can and do change or retire models overnight. They’re focused on mass consumer appeal, not preserving the quirks, constraints, and emotional tone your business depends on.
The recent GPT‑5 rollout illustrates this vividly. Despite being promoted as a major leap forward, the release triggered one of the most intense user revolts in ChatGPT history. GPT‑5 removed access to legacy models (like GPT‑4o), upended workflows, and felt “colder” or more “robotic” to many users. OpenAI CEO Sam Altman called the rollout “a screw‑up,” issued a rare public apology, and swiftly reinstated GPT‑4o for paid users just a day later.
Why This Happens
LLM providers routinely push updates for performance gains, but “better in aggregate” doesn’t always mean better for specific workflows or user expectations:
- Tone and style shifts: GPT‑5 was widely criticized for feeling detached and less personable than GPT‑4o.
- Loss of user familiarity: Automatic removal of prior models disrupted systems and emotional connections.
- Technical instability: GPT‑5’s new router system introduced unpredictable quality spikes, Altman admitted the autoswitcher “broke” and made GPT‑5 seem notably worse temporarily.
How to Protect Yourself
The solution isn’t abandoning LLMs, they’re powerful tools, but building resilience into your CX architecture is essential. Hybrid AI, exemplified by platforms like Teneo, can help in many ways, here are some examples:
- Hybrid AI: Not every interaction needs open-ended creativity. In customer service, consistency and compliance often matter more than improvisation. Hybrid AI combines the best of both worlds: the flexibility of generative models with the predictability of rules and workflows.
With this approach, your AI agent can pivot, using LLMs to handle nuanced, free-form questions, then falling back on deterministic logic for tasks that demand precision. Crucially, businesses stay in control: you define what the AI is allowed to do, which data it can access, and where the boundaries are. This keeps compliance intact, reduces risk, and ensures the customer experience remains aligned with your brand. - Don’t build everything on one model: Use LLMs for tasks like interpretation, summarization, and tone. Keep critical logic, routing, compliance, integrations, in deterministic workflows, which Teneo can help you deliver 99% accuracy on.
- Pin your model versions: Never rely on “latest.” Version pinning ensures you decide when to accept changes, not your vendor. Something possible in Teneo LLM Orchestration.
- Test before switching: Run new models against a small but realistic set of customer conversations. Spot drifts in tone, accuracy, or formatting before they hit production.
- Validate and repair outputs: Enforce strict formats and use auto-correction or fallbacks when models misbehave.
- Have a fallback plan: Whether that’s another model, a lightweight rules-based system, or human review, switching should be painless and invisible to customers.
The Bottom Line
If your LLM provider changes direction overnight, your CX shouldn’t break. GPT-5’s rocky debut is a timely reminder: system design matters as much as model performance. Hybrid AI isn’t just an architectural choice, it’s a strategy for continuity, agility, and customer trust.
Design for independence, not dependence. Contact us to learn more!