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Teneo.ai

Persona Briefing

For the VP of Customer Experience

What your CEO is going to ask you in the next 90 days — and what to have ready.

Book a 15-minute CX briefing

A peer call. No pitch. Just what we are seeing across US carriers right now.
01

CONTEXT

The conversation thatjust changed for you

On March 26, the FCC adopted a Notice of Proposed Rulemaking that will pressure US telecom and cable providers to onshore customer service operations. Final rules are 12 to 18 months out, but the board-level conversation is not waiting.
What changed for you specifically: customer experience used to be your KPI. Now it is also a regulatory exposure. The FCC is publishing a rule that will require carriers to disclose, on their broadband label, the percentage of customer service calls handled by US-based agents. That number becomes a competitive disclosure overnight.

The Pressure Point

Charter has already publicly committed to onshore Cox call center operations within 18 months as a condition of the merger. Your peers are already being asked: "what is our equivalent commitment?"

02

PRESSURE TEST

The three questions your CEOis about to ask you

01

What percentage of our customer calls are currently offshore?

02

If the FCC sets the cap at the 30 percent illustrative level, what is the operational and CSAT impact?

03

What does the relocate-vs-automate-vs-hybrid math look like for you?

03

PATTERNS

What CX leaders at peercarriers are doing

Three patterns are emerging:

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01.

Hybrid is the consensus.

Even the labor union (CWA) and the analysts publicly criticizing AI displacement acknowledge that full onshoring at US labor rates is operationally and economically impossible inside 18 months. The hybrid path — automate the calls that resolve, route the complex ones to onshore humans — is where the industry is landing.

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02.

CSAT is
the wedge.

CX leaders who frame onshoring as "moving the same scripted experience to a more expensive geography" are losing the argument. The leaders winning it are framing it as: we are using AI to resolve more calls on the first contact, so the calls that need a human get a US human with time to actually solve the problem.

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03.

The disclosure label is the deadline.

Forget the 12–18-month FCC final-rule horizon. The moment carriers start publishing their US-percentage on their broadband label, market dynamics force everyone to move. Plan for that, not the rule date.

Want this walked through with one of our solution architects?

A peer call. No pitch.

BOOK A 15-MINUTE BRIEFING

04

Options

The three options on the table

01
Path

Relocate fully

What it means

Bring all customer service back to US labor rates within 18 months

Realistic for you?

Operationally implausible at scale. Charter–Cox is the only major carrier that has committed to it publicly.

02
Path

Automate

What it means

Use AI to handle the volume that resolves automatically; freeze offshore headcount; do not relocate

Realistic for you?

Cost-effective but exposes you on the disclosure label. Pure-play automation without onshore human backup will draw FCC scrutiny.

03
Path

Hybrid

What it means

AI handles the volume that resolves; complex/sensitive calls route to onshore human agents; offshore footprint reduces over time

Realistic for you?

Where the industry is landing. Lets you tell the CSAT story AND the regulatory story.

05

PREPARATION

What to have ready inthe next 30 days

A snapshot of your current onshore-vs-offshore call mix by call type

A rough estimate of what percentage of your inbound volume is "resolvable without a human" — billing inquiries, plan changes, password resets, basic troubleshooting

A view on which call categories the FCC will mandate as US-only (sensitive transactions: passwords, MFA, SSN, payments) — these are non-negotiable

A position on what your broadband label disclosure will say — and what story you want it to tell

A short-list of voice AI partners who can handle the resolution layer at carrier scale (you will be asked who is on it)

06

TENEO

Where Teneo fitsin your hybrid plan

Teneo is the resolution layer that makes the hybrid model work. We resolve customer interactions accurately, in the customer's language, at first contact. Published outcomes from our deployments include 99% first contact resolution and automation of up to 100% of Level 1 support and over 50% of Level 2. We integrate with whatever CCaaS you already run; we are not a contact center replacement and not a deflection tool.

If you are building the answer to "what is our hybrid plan," we would like to be one of the conversations on your way to it.

100%

Level 1 support automated

50%+

Level 2 support automated

99%

First contact resolution

30%

Operational cost reduction

60days

Typical deployment timeline

Book a 15-Minute Architecture Briefing

A peer call. We share what we are seeing across US carriers. You decide if a follow-up is useful.

FCC NPRM 26-16 was adopted on March 26, 2026. Public comments are due May 26, 2026; reply comments are due June 22, 2026. Final rules are expected 12-18 months out and may differ materially from the proposal. This page reflects our reading of the rule as of publication.